Creating Destination Merchandise That Adapts Across Regions, Seasons, and Environments Sometimes a name tells part of the story. People hear Wild West and naturally picture mountain ranges, national parks, open landscapes, and western scenery. Those roots will always be part of who we are and where we started. But over the years, our story has […]

Key Factors That Set a True Merchandising Partner Apart For Gift and Resort Retailers Anyone can print a logo on a t-shirt. But if you’ve spent enough time in destination retail, you know great merchandise is about far more than producing products. The strongest retail experiences rarely happen by accident. They’re thoughtfully built through storytelling, […]

The Impact of Art-First Merchandising on Sell-Through and Brand Identity Walk into a destination gift shop and you’ll notice something almost immediately. Some products simply blend into the background. Others stop people in their tracks. It’s rarely because of the fabric, price point, or product category. More often, it’s because something about the design sparks […]

At Wild West Shirt Co. we know nothing pairs better with a shirt, than a hat! When you have a best-selling design, the best way to maximize sales is put that design on more even more items – headwear, hard goods, blankets, towels, etc. We offer custom design options to ensure the artwork you select […]

In 2020, in the heat of the pandemic, we had an opportunity to bring new printing equipment to the factory – and it had the potential to revolutionize our product offering. After a few months of learning about the new M&R Polaris digital printer, we knew we had to find a way. Four years later, […]

As the snow melts and the rivers come alive with the promise of a new season, anglers across the United States eagerly anticipate the arrival of spring trout fishing. With its pristine waters, breathtaking scenery, and abundant fish populations, spring offers some of the best opportunities for trout fishing in the country. If you’re looking […]